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The world deserves better search

Posted on .

What if you were never asked, “Would you like fries with that?”

What if you weren’t able to order an extra hot, no foam, half sweet, soy milk latte?

You’d never tolerate a total lack of choice in your everyday life. But think about your Internet search habits. Notice anything? No options. No control. Internet search has failed to keep up with the fast-paced evolution of other technologies. Instead, search has stagnated.

Think about it: when was the last time you were truly excited by a new Google search feature? It’s probably easier to remember the last time you were frustrated by the number of ads you had to sift through to get the results you were searching for. If you’re a small business owner or entrepreneur, it’s probably easier to remember the last time you were frustrated by the way that Google’s SEO rules felt stacked against you.

Search is not a solved problem. That’s why we created Million Short — to remedy the lack of Internet search options and to give users greater control over their online search experience. We believe that search should be exciting, that search engines should be portals of discovery through which we uncover new ways of understanding and interacting with the world. Search should empower us. It should stoke our minds and our creativity.

Instead, our status-quo search tools have given us fake news. They’ve given us filter bubbles and echo chambers. Even worse, the companies that we’ve trusted as the custodians of our online experience have continually proven themselves unworthy of that trust.

Why do we allow a tiny number of companies to control the knowledge we can gain from the Internet? How many data breaches and abuses of trust is it going to take before we realize that no corporation has the right to dictate an individual’s experience of the web? Every individual should have the right to explore the world wide web on their own terms.

A tremendous opportunity is before us. The world needs options for search engines. Million Short is here to guide people on the road less traveled by providing alternate methods of organizing, accessing and discovering the vast web of information that is the Internet. Through advanced filtering and other unique features, we put control back into the hands of the searcher. We empower users with options and control. We respect our users’ privacy. And we’re just getting started.

As the old guard of Silicon Valley continues to prove themselves unworthy of the public’s trust, we’ll be here with the rising tide of disruptors bringing more choice, more transparency, more security, and more variety to the internet community. The ad campaign that we launched today in Palo Alto is our way of declaring that we’re not afraid to go up against the old guard. We’re not afraid to challenge the status quo. And we’re honored to have your support.

Sincerely,
Sanjay Arora

MillionShort Billboard

Our billboard down the street from Google in Mountain View